Fashion, as we know, is fickle, and those who follow its whims must work hard to keep up with the latest trends. But times are changing. The first decades of the 21st century, culminating in 2020, a year that will forever be associated with the coronavirus pandemic, have so radically altered perceptions of the role of the fashion industry, the significance of its products, and the status of those who govern it, that it has become clear: the good old days, when glorious tradition half-determined success in the fashion world, are gone forever. In his gripping new book, Donald Thompson—a renowned expert in art world economics and the author of the bestsellers 'How to Sell a Stuffed Shark for $12 Million' and 'Orange Balloon Dog'—proves clearly that the time has come for haughty luxury brands to heed the demands of a changed world and an increasingly rapidly changing society.