This is a classic book about advertising, written by one of the outstanding experts, the father of modern advertising - David Ogilvy. The book was first published in the USA back in 1983! In 2002, it was translated into Russian, and since then it has not left the bestseller list.
How to make an advertisement that will sell?
What should the texts, illustrations, and design be?
How to attract and retain a client? How to manage an advertising agency?
This book contains numerous stories of real projects, brilliant ideas, and sometimes unsuccessful decisions. Ogilvy describes the entire 'inner workings' of the advertising world and tells numerous tales that allow you to plunge into the world of the advertising business of the last century.

Highlights of the book

The book contains more than 150 color and black-and-white illustrations - classic examples of print advertising and storyboards for television commercials. Theory and practice of advertising in pictures!
And don't forget that this book was written by one of the world's best copywriters—it's an easy and incredibly interesting read.

Who is this book for?

This book is a must-read for anyone involved in advertising: copywriters, designers, project managers—especially beginners. Learn the basics from a master.
10th edition.