What is this book about?
Who comes up with ideas for new films or TV series? A producer. Who turns these ideas into reality? A producer. Who influences the minds of millions of people through the implementation of these ideas? A producer. Who steps onto the stage to accept the Oscar for Best Picture? A producer. A dream, not a profession! But…
Who seeks out investments and is responsible for ensuring they generate income? A producer. Who mortgages their home to complete a film? A producer. Who risks their own business reputation on each new project? A producer.
This is a complex and interesting job that can only be learned from practitioners. This is the author of this book, director, media manager, producer Alexander Rodnyansky, thanks to whom, in particular, such bright projects as the film 'The 9th Company', 'Elena' and 'Cloud Atlas', the series 'Don't Be Born Beautiful', 'My Fair Nanny', 'White Guard' and many others saw the light.

Who is this book for
For everyone who loves cinema and television and is interested in it; who at least once wondered how business and creativity are combined, how inspiration and the author's vision turn into billions of dollars and why it is the producer who plays the main role in the modern film business.

Highlights of the book
This is the first book in Russian, which tells in an interesting and understandable way about cinema and television 'from the inside', about how series and films are conceived and created and how a producer helps shape the lifestyle of millions of people and, as a result, the world around us.

From the author
Producing is an approach to life. Producing can be the solution to any problem. A friend of mine said after a successful reception, 'But I was the producer of the party!' She didn't plan the appetizers, she didn't choose the wine, and she didn't finance the venture either. But she is indeed a producer: she conceived, organized, and executed the party. Steve Jobs didn't write code or solder microchips, but he knew how to attract the most talented people and package the results of their labor in a way that suited his target audience.
All parties, theater outings, apartment renovations, and summer cottage construction projects, all children's birthdays, weddings, and name days—as well as films, plays, shows, and concerts—have a producer. Someone who connects disparate elements, who sees the result before work begins, who knows the path to it. Each of us is a producer of our own lives. And this quality of ours comes to the fore when we talk about the project called 'Life' as a whole. But it is precisely through the profession of film producer that we can most easily trace how this project functions. Because there is no more unbreakable connection than the connection between cinema and life.