Nobrow: The Culture of Marketing. The Marketing of Culture (Nobrow)

Following the #MeToo movement and the intensifying fight for men's rights, traditional masculinity has become a hotly debated topic. What exactly do we mean by masculinity, and how can it be harmful? This book provides a simple and accessible look at both the potential for good in modern masculinity and its destructive potential. The author traces the evolution of masculinity since the days of chivalry and analyzes our current expectations of men's behavior, roles, and responsibilities, demonstrating how society pressures men to act aggressively, suppress emotions, and control themselves, and how the image of a 'real man' impacts both men and those around them.