'The Beauty Myth' is a cult classic by American writer and journalist Naomi Wolf. In it, the author explores the origins of stereotypical notions of female beauty and why they restrict women's freedom no less than patriarchal 'domestic slavery.' Physical perfection becomes an obsession for women, and failure to meet it a source of suffering. But even having achieved the ideal, a woman still loses, sacrificing her natural beauty, health, energy, sexuality, and sometimes even her life to the generally accepted standard of appearance. The author argues that in the modern world, women are capable of deciding how they want to live and look, without regard for the dictates of the merciless 'beauty myth.' Undoubtedly, the book will also be fascinating and useful for men, because in the process of its transformation, the myth increasingly draws them into its sphere of influence, imposing on them sometimes harsh and meaningless rules. The Beauty Myth, translated into dozens of languages, became a bestseller in many countries around the world. Today, it is the most widely read, cited, and discussed feminist work.