Maxim Ilyakhov and Lyudmila Sarycheva use specific examples to demonstrate the merits and demerits of informational, advertising, journalistic, and journalistic texts. They also explain how to write emails that will elicit responses and newsletters that won't be unsubscribed from. They also explain how to create effective, non-vulgar advertisements. They also explain how to express ideas concisely, clearly, and persuasively, without fluff, falsehoods, or cliches. Following the recommendations in this book, you'll learn to write clearly, captivate readers, and earn their trust. This is a must-read for copywriters, authors, editors, designers, programmers, managers, entrepreneurs, executives, employees, and anyone who uses text in their work.