What is the secret of successful design? How exactly do the works of outstanding designers differ from the rest? Art historian Susie Hodge has collected eighty stories of unique design discoveries in her book. Many things that are essential to modern life—from the Polaroid camera and the Sony Walkman to the Coca-Cola® bottle and Converse sneakers—were born thanks to the talent and imagination of people dedicated to the art of design. Within the book, readers will encounter Coco Chanel, Le Corbusier, Alvar Aalto, Ron Arad, Philippe Starck, and many other outstanding design masters. Artists and architects, engineers and designers, they worked in different styles and held different aesthetic views, but they were united by a single desire: to offer consumers a product that was beautiful, functional, made from modern materials, and affordable. SUZIE HODGE, MFA, is the author of more than eighty books, including How to Survive Contemporary Art (2010), Great Artists (2010), 50 Art Ideas Everyone Should Know (2011), and Why Your Five-Year-Old Couldn't Do This: Contemporary Art Explained (2012). . . .