Dale Carnegie is one of the most influential motivational speakers of the 20th century, the author of legendary books on personal effectiveness and communication, translated into more than 30 languages and published with a total circulation of over 100 million copies.

His principles are simple, yet remarkably effective. They help you win trust, inspire people, influence without pressure and criticism, and build relationships based on respect and mutual understanding. This book is a practical guide to interacting with people that is still read today by leaders, entrepreneurs and anyone who wants to become more confident, persuasive and successful.

From this book you will learn:

• how to evoke sympathy and trust from the first minutes of communication;

• how to gently persuade and inspire people to follow you;

• how to criticize without offending them or destroying the relationship;

• how to turn conflict into an opportunity to strengthen a connection.