About the Author

Robert Cialdini is a renowned American psychologist and the founder of the field of psychology that studies the phenomenon of influence. Cialdini's most famous book, Influence: The Psychology of Persuasion, has been translated into 30 languages ​​and has sold over 3 million copies. It is listed among the '100 Best Business Books of All Time' and among the 'Top Bestsellers' by the New York Times. Robert Cialdini currently heads INFLUENCE AT WORK, whose clients include the US Department of Justice, Google, NATO, and others.

Reviews

'This book gives further impetus to the development of the science of persuasion, pushing it forward in several important directions... Influence: The Psychology of Persuasion is an indispensable tool for anyone serious about science-based business strategies; it was worth the wait. It is destined to become a classic. This book should be on the shelf of every self-respecting business person, from the CEO to the budding salesperson.' — Forbes

'Understanding how people make decisions at a primal level is the specialty of Robert Cialdini, who has been a guru for salespeople and marketers since the publication of his first book in 1984. In his new book, The Psychology of Consent, he once again teaches us how to harness the deepest thoughts and impulses of the people around us.' — New York Post

'A comprehensive study... of how to prepare people for persuasion... Chapter after chapter assembles reams of experimental and laboratory data... Students, teachers, and researchers will find here a wealth of insights that cannot be overstated. In this book, Cialdini, with his usual clarity and charm, raises academic questions—for example, about the consistency and power of variables that can be used in a lab experiment—and recounts large-scale studies in detail, with stories and illustrations... Overall, the book is engaging.' — The Wall Street Journal

'A fascinating and useful book that will become an instant classic.' — Michael Moubissin, Associate Professor of Finance at Columbia Business School and Chairman of the Board of Trustees of the Santa Fe Institute

“A deeply engaging book about how the most important factor in persuasion is not the words we say in a negotiation, but how we set the stage for that negotiation. Robert Cialdini is a leading expert on the psychology of influence. Once you read his new book, you will never look at this topic the same way again.” — Adam Grant, Professor of Management and Psychology at the Wharton School and author of Originals and Give and Take

“No psychologist has had his research applied so widely and successfully to practice as Robert Cialdini. He wrote the definitive book on influence, and now he has done it again—demonstrating the power of the moment before persuasion begins. The Psychology of Compliance is classic Cialdini—authoritative, original, and pragmatic.” — Richard H. Thaler, Charles R. Welgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business, co-author of Nudge, and author of Misbehaving

'Consent makes an important contribution to the fields of social psychology and behavioral economics... Detailed, readable, and engaging, it may leave readers wondering: Are objective decisions even possible?' — Publishers Weekly

'Robert Cialdini's Influence is the book I recommend more often than any other. But Consent may be even more profound and insightful.' — Chip Heath, Professor of Organizational Behavior at the Stanford Graduate School of Business and co-author of Switch and Made to Stick

'A fascinating and engaging look at the world of persuasion, which is far more ubiquitous and variable than we might think.' — BizEd

'Books in which the authors turn to social sciences are very popular these days. As well as purely practical business literature