The remote town of Beartown, Beartown, is lost in the northern Swedish wilderness: beyond that, only impenetrable forests. Once a vibrant place, unemployment and despair reign. The residents' last hope is the local junior hockey club, which once took second place in the national championship. Hockey in Beartown is more than just a sport: it rages with intense passion, drives all interests, and determines future destinies. The day of victory in the quarterfinals was the happiest day for the town, the club's management, the team, and its seventeen-year-old captain, Kevin Erdahl. But for fifteen-year-old Mai Eriksson and her parents, it was a terrible day that changed their lives. Every resident of the town was faced with a moral choice, an answer to the question: what price are you willing to pay for victory?