Only the deaf have probably not heard of Viktor Pelevin: he is one of the most widely read writers of our time. His novel 'Generation P' became a bestseller of all time and formats. Written about the generation of the seventies that chose Pepsi, it strangely reads freshly even for the generation born in the nineties.
Several films have been made based on his works; he himself does not appear in public and maintains the utmost secrecy. Some are even sure that all the texts are written for him by a learned raccoon (but this is not certain).
The events in the novel take us back to the dawn of Russian business. A young man with the pretentious name of Vavilen Tatarsky tries his hand at advertising and marketing, but in addition to a fashionable profession, he experiences a full range of chthonic adventures that change him forever. 3 reasons to buy this book: 1. The design of each book is a small work of art, containing hidden hints about the plot of the work. 2. Softcover with convenient flaps; ideal for taking with you. 3. The most relevant works from Russian and foreign classics, contemporary cult literature, and poetry.