A book about the power of humor in business and life from the authors of the popular course... on humor at Stanford Graduate School of Business.
Humor not only amuses, but also affects decision-making, motivation, and psychological health. From this entertaining yet weighty book, you will learn what humor is in business, why you can’t ignore it, and how it can help you solve various problems. You will add levity to business relationships, get acquainted with interesting business cases, and, perhaps, implement new useful practices.
Who is this book for:
For entrepreneurs who want to take a fresh look at their work.
For managers and leaders of all levels.
For those interested in improving company performance.
For anyone who wants to master new leadership skills.
Why we decided to publish this book:
From the authors of the popular course... on humor. At Stanford Business School.
A Wall Street Journal, Los Angeles Times, and USA Today bestseller.
The #1 business book according to the Financial Times.
The authors conducted research on humor with more than 1.5 million people in 166 countries. They also trained at the world's best comedy institutions, from sketch comedy at The Second City to improv comedy at the Upright Citizens Brigade and Groundlings Theater. The authors also interviewed hundreds of leaders across industries.
From the authors:
Scientifically, humor is serious business. And in today's workplace, its role is often significantly undervalued. For some, this stems from a fundamental misunderstanding of the benefits of humor: the belief that seriousness and levity are at odds. But research suggests otherwise: by refusing to take ourselves too seriously, we actually relieve the stress that gets in the way of responsible work, create more meaningful connections with colleagues, and open our minds to innovative solutions. Others intuitively understand at least some aspects of humor's power, but when it comes to putting it to practical use, few know how to do it effectively. We wrote this book to clear the air, uncovering the benefits of humor for our careers, our businesses, and our lives using the most engaging approach known to science: behavioral science (backed by valuable advice from comedians and business leaders). In this book, you'll discover why humor is so powerful, why it's underutilized, and—most importantly—how you can use it more proactively and effectively.
MIF (Mann, Ivanov & Ferber)
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (Yumor Eto Seryozno)
33.93£
Publisher: MIF (Mann, Ivanov & Ferber)
Weight: 349
Age restrictions: 16+
Author: Devid Aaker
Circulation: 3977
Size: 21.2x14.5x1.6
Book series: Best Business Practices
Cover: Hardcover
Language: Russian
Pages: 240
Publication year: 2021
ISBN: 978-5-00195-017-2
ISBN (Barcode): 9785001950172








