What is good and what is bad in informational, advertising, journalistic, and publicistic texts, using specific examples. How to write letters that will be responded to, and newsletters that will not be unsubscribed from. How to create effective and not vulgar advertisements. How to express thoughts briefly, clearly, and convincingly: without garbage, falsehood, and cliches. Following the recommendations, you will learn to write clearly, captivate readers, and gain trust. This is a must-read for copywriters, authors, and editors, as well as designers, programmers, managers, entrepreneurs, executives, employees, and anyone who uses text in their work.

Author: Maxim Ilyakhov, Lyudmila Sarycheva
Publishing House: Alpina
Year: 2023
Number of pages: 440
Cover type: paperback