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THE MAIN BOOK ON INFLUENCE FROM THE #1 SOCIAL PSYCHOLOGIST IN THE WORLD

Dr. Robert Cialdini is a popularizer of social psychology and head of the psychology department at Arizona State University.

R. Cialdini spent many years studying the principles of successful sales. Based on his research, he wrote a motivational guide that became a worldwide bestseller and a reference book for ambitious politicians, managers, advertisers, and anyone who wants to persuade and achieve their goals.

- 6 techniques that will make you a true master of persuasion.
- 16 persuasion tactics from the arsenal of successful politicians, salespeople, and advertisers.
- 116 real-life examples that show how easily and how often we become victims of other people's influence.

OVER 5,000,000 COPIES SOLD.