This book has become a legend in American self-publishing. Published by the author without the support of publishers, it has been purchased on Amazon and other online resources more than half a million times. Even in Russia, a fan translation of the book appeared long before the official one.

Kamal Ravikant, a successful businessman and investor, developed a simple method for cultivating self-love. He was prompted to do this by the tragic loss of the woman he loved, serious business problems, and, ultimately, the decision to take his own life. Kamal was saved by a last-minute choice—a choice in favor of himself. At a difficult moment in his life, he discovered a simple truth: only a sense of self-worth makes us truly happy. Regardless of who we are and what happens to us.