Carl Sewell is America's best auto dealer. Every chapter of his book offers practical advice for your business, whether it's selling cars, fashion, or banking.
Sewell recommends focusing on repeat customers, as focusing on one-time sales makes business unsustainable. He convincingly demonstrates that to retain customers, you need to rethink not only service per se, but also work organization, compensation, cleanliness, landscaping, and many other details.
MIF (Mann, Ivanov & Ferber)
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer (Klienty na Vsyu Zhizn)
£15.20
Description
Specification
Publisher: MIF (Mann, Ivanov & Ferber)
Weight: 214
Author: Braun
Book series: NEON Pocketbooks
Cover: Paperback
Language: Russian
Pages: 288
ISBN: 978-5-00214-178-4
ISBN (Barcode): 9785002141784
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Meet The Author
Braun
Paul Brown, who collaborated with The New York Times for many years, is a well-known writer who participated in the creation of the classic business bestsellers Customers for Life (with Carl Sewell) and Your Marketing Sucks (with Mark Stevens).
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