Willpower is taught at Stanford! This course is incredibly popular among students—everyone wants to strengthen their willpower. But until now, there hasn't been a professor willing to create a scientifically based course on this topic, sift through other people's research, and conduct their own. All to prove that this skill is trainable and teach everyone how to develop it.

That professor was psychologist Kelly McGonigal, PhD—who later wrote the book The Willpower Instinct, which we published under the title 'Willpower.' It was she who brought the idea of ​​a course on willpower training to the campus of the world's number one business school, developed it and teaches it to this day, receiving gratitude from students and numerous teaching awards.

If we were asked what single book from our publishing portfolio we would recommend to everyone without exception, it would be 'Willpower'.